Session 4: Social role, capital and trust
In Session 3 you discovered some of the ways that different communities react and respond to different types of content. Now the focus will shift to the roles of users in those communities. In past sessions, some of you identified user profile pages or experience levels as a kind of evidence that helps other users evaluate which content is worth reading and responding to. That’s one of the core dimensions of a social computing site: when you’re determining whether to read, believe, or respond to a post, you’re evaluating not just the content but its source. And evaluating users in social computing sites isn’t just based on the answers they’ve posted and their self-authored profiles—in large part it’s based on how other users have rated their past contributions.
The readings for this session give you a very brief introduction to three major concepts researchers in the field have been using to understand people’s behavior on social computing sites. That doesn’t mean they’re the best ones, or applicable in all situations, but by this point in the course I’m sure you’re aware that critiquing readings is just as useful as applying them, arguably more so—as long as you present evidence to back up your assertions.
By Sunday, March 3, 11:59pm
- After completing the readings, address the following on your blog in a paragraph or two: if you were reading a research paper that claimed to offer some insights about users of social computing sites, what evidence would you find the most convincing? You need not relate this part of your response to the readings; I’m asking you to do this so that when you propose your final project, you will incorporate the evidence you as a reader would find most convincing.
- Compare two online communities that implement different social role/capital/trust mechanisms. Try to make the communities somewhat comparable in terms of size and topic scope. Since part of the fun of reading other folks’ blogs is discovering new sites, choose communities you haven’t visited or blogged about before.
- Define social role, social capital and trust, as they relate to social computing sites. Describe the sites you chose, and compare their social role, capital and trust mechanisms. What does social role, capital and trust mean on each site? What do they allow you to do? How does a new user earn them? No need to collect and report data this time; I’d like you to address these questions anecdotally: discuss an experience or set of observations from each site where social role, capital or trust came into play. This might include your experience as a new member of the community without any social capital, your interactions or observations with experienced members, or something entirely different.
- Relate your experience to concepts from at least two of the four Session 4 readings, and suggest improvements to each site’s role/capital/trust mechanisms.
- Conclude your post with one or more ideas for a final project, which need not be connected to this session’s topics. Phrase it as a question you’re interested in exploring, and include some specific ideas on how and where you might address the question, using the evidence you would find most convincing from the beginning of this blog post as a guide. Your goal here is not to commit to a final project topic yet, but to invite discussion and suggestions.
By Friday, March 8, 11:59pm
Comment on at least five other students’ blog posts, and include a reaction to their final project idea(s). You can contribute questions you think they should consider, outside resources you think may be of help, problems/pitfalls you think might arise, or any other contribution that helps them focus and finalize their proposal.
By Sunday, March 10, 11:59pm
Conclude your discussions.
Final project guidelines
- Identify a question rising out of the readings or your own experience during the course that you’d like to explore in more depth, and how you plan to address it. You may work alone or in pairs. You will post a proposed question in Session 4, receive feedback from students and me, then commit to a topic at the end of Session 5.
- Address your question both analytically (include literature both within and beyond the course readings) and empirically (data gathered via your experience on one or more relevant social sites). Use data gathering models from the readings and course sessions to structure your investigation, and base your argument on data, methods and evidence you would find convincing if you were reading a paper authored by someone else. Conclude with a reflective discussion section where you evaluate your data and observations in light of your original question.
- Your goal is to produce a document that gives its readers non-obvious insight and understanding about your question, and is presented convincingly and compellingly enough that people might link to it, comment on it, and follow your blog (I know you can’t control this, but it’s a good goal to shoot for). Planning, flexibility and persistence will also be key components of your grade.
- Length should be roughly 20 double-spaced pages for a solo project, not counting screenshots (required) and bibliography. One of the elements I’m assessing in your final projects is your understanding of the readings, so I’ll expect you to engage substantively with at least eight readings from the syllabus. You are free to propose a different final project or format–if this option interests you, contact me as far in advance of the proposal deadline as possible.
- Final projects will be due as a .doc/.docx or .pdf email attachment to me by Sunday, May 5. As your final blog post for the course, post a one-page summary of your final project and findings–you are encouraged but not required to post the full document.